KOMODIFIKASI ANAK DALAM TAYANGAN TELEVISI (KAJIAN TERHADAP PROGRAM IDOLA CILIK 3) ABSTRAKSI Rencana penelitian ini bertitik tolak pada keresahan berbagai kalangan pemerhati anak terhadap acara Idola Cilik yang dianggap kurang patut dalam berbagai formatnya. Peneliti mencurigai terjadinya proses nilai guna sosok anak ditransformasi menjadi nilai tukar (komodifikasi anak). Maka ketika acara Idola Cilik muncul sebagai ajang pencarian bakat menyanyi anak yang kini dominan di tengah persaingan program acara anak, muncul pertanyaan yang menjadi pokok permasalahan penelitian yakni bagaimana bentuk-bentuk komodifikasi anak dalam tayangan Idola Cilik RCTI?; bagaimana bentuk-bentuk komodifikasi anak diciptakan dalam level produksi tayangan Idola Cilik RCTI?; bagaimana audien memaknai komodifikasi dalam tayangan Idola Cilik RCTI; dan bagaimana latar belakang keberadaan komodifikasi anak dalam konteks perkembangan pertelevisian di Indonesia? Peneliti melakukan analisis wacana kritis Fairclough terhadap tayangan Idola Cilik 3 sebagai upaya memahami bentuk-bentuk komodifikasi dalam tayangan tersebut. Tinjauan komodifikasi anak pada tayangan ini menggunakan pendekatan teori ekonomi politik kritis dan mengaitkannya dengan teori media sebagai industri budaya. Pada level teks, peneliti menganalisis adegan-adegan dalam tayangan Idola Cilik 3. Dalam discourse practice, pada level produksi peneliti melakukan wawancara mendalam dengan pihak produser program Idola Cilik 3. Pada level konsumsi teks, peneliti melakukan wawancara dengan psikolog dan beberapa ibu rumah tangga pemerhati Idola Cilik 3. Sedang pada level sosiocultural practice, dilakukan studi pustaka untuk melihat dimensi yang berhubungan dengan konteks di luar teks. Temuan penelitian ini adalah bahwa komodifikasi anak telah menjadi bagian dari tayangan Idola Cilik, baik dalam bentuk komodifikasi isi, komodifikasi khalayak, komodifikasi sibernetik, dan komodifikasi tenaga kerja. Komodifikasi yang dilakukan pihak televisi terhadap peserta Idola Cilik 3 ini sesungguhnya merupakan fenomena media sebagai industri bisnis yang berorientasi pada keuntungan. Ada kepentingan ekonomi politik yang dilakukan pemilik modal sehingga jika dilihat dari sudut pandang kritis dapat dilihat dari suatu yang lahir karena dominasi atas kelompok yang satu terhadap kelompok yang lain berupa kontrol demi keuntungan dan menjadi agen kapitalis. Implikasi penelitian ini diharapkan dapat memperkaya studi kajian kritikal mengenai ekonomi politik media. Dengan demikian di masa yang akan datang masyarakat pemirsa telah “sadar media” dan media dapat dimanfaatkan semaksimal mungkin, tidak hanya dari sisi komersial. Key words : Komodifikasi Anak, Ekonomi Politik Media, Tayangan Televisi
CHILDREN COMMODIFICATION IN TELEVISION SHOW (A STUDY OF IDOLA CILIK 3 PROGRAM) ABSTRACT This study is started from eagerness of many interested parties toward Idola Cilik show which considered inappropriate of its format. The author suspected that its use values has been transformed to exchange values (children commodification). As Idola Cilik shows has predominantly become singing-talent searching arena which now very popular among competing children TV shows, it emerged questions of study; what are types of children commodification in the Idola Cilik 3 show of RCTI program?, how the type of children commodification characterized in the production of Idola Cilik 3 show of RCTI program?, how does the audience determine the commodification of the Idola Cilik 3 of RCTI show and how the background of children commodification in context of Indonesian television development? The author is using Fairclough's critical discourse analysis of Idola Cilik shows to in effort to understand forms of the shows commodification. The review of children commodification toward this show is economic-politic theory, and also the author linked to media theory of cultural industries. On textual level, the author has analyzed certain scenes of Idola Cilik 3 show. In discourse practice, the path level production the author was conducted in-depth interview toward producer of Idola Cilik 3 show. On consumer textual level, the author interviewed psychologist and household mother audience of Idola Cilik 3 show. While on the path level socio-cultural practice, it is conducted by literature study to determine dimension related to irrelevant context. This study findings show there have been occurred children commodification of Idola Cilik 3 show, either content, public, cybernetics, or labor commodification. This commodification effort by television producer toward participant of Idola Cilik 3 show in fact has become media phenomenon as profit-oriented business industries. There found economic politic interest of investor in critical perspective due to domination toward other group such as controlling for benefit and agents of profit. This study implied to enrichment of critical study about economic-politic of media. Therefore in future public audiences will realize ''media awareness'' and media will give its maximum, not only from its commercial benefits. Keywords: Children Commodification, Economic-Politic of Media, Television Show
Link 1, Link 2, link 3 link 4
CHILDREN COMMODIFICATION IN TELEVISION SHOW (A STUDY OF IDOLA CILIK 3 PROGRAM) ABSTRACT This study is started from eagerness of many interested parties toward Idola Cilik show which considered inappropriate of its format. The author suspected that its use values has been transformed to exchange values (children commodification). As Idola Cilik shows has predominantly become singing-talent searching arena which now very popular among competing children TV shows, it emerged questions of study; what are types of children commodification in the Idola Cilik 3 show of RCTI program?, how the type of children commodification characterized in the production of Idola Cilik 3 show of RCTI program?, how does the audience determine the commodification of the Idola Cilik 3 of RCTI show and how the background of children commodification in context of Indonesian television development? The author is using Fairclough's critical discourse analysis of Idola Cilik shows to in effort to understand forms of the shows commodification. The review of children commodification toward this show is economic-politic theory, and also the author linked to media theory of cultural industries. On textual level, the author has analyzed certain scenes of Idola Cilik 3 show. In discourse practice, the path level production the author was conducted in-depth interview toward producer of Idola Cilik 3 show. On consumer textual level, the author interviewed psychologist and household mother audience of Idola Cilik 3 show. While on the path level socio-cultural practice, it is conducted by literature study to determine dimension related to irrelevant context. This study findings show there have been occurred children commodification of Idola Cilik 3 show, either content, public, cybernetics, or labor commodification. This commodification effort by television producer toward participant of Idola Cilik 3 show in fact has become media phenomenon as profit-oriented business industries. There found economic politic interest of investor in critical perspective due to domination toward other group such as controlling for benefit and agents of profit. This study implied to enrichment of critical study about economic-politic of media. Therefore in future public audiences will realize ''media awareness'' and media will give its maximum, not only from its commercial benefits. Keywords: Children Commodification, Economic-Politic of Media, Television Show
Link 1, Link 2, link 3 link 4