ANALISIS PENGARUH PROMOSI, HARGA, KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR

ANALISIS PENGARUH PROMOSI, HARGA, KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR

ANALISIS PENGARUH PROMOSI, HARGA, KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR 

 The market share of Honda motorcycles in Indonesia has decreased. Even the top position in terms of motorcycle sales have for years held by Honda recently displaced by Yamaha. One of the causes that influence the decline in market share of Honda motorcycles is the decline in buying interest of consumers that become customers of Honda motorcycles to make a purchase again. In addition, a new motorcycle consumers are also less interested in buying Honda motorcycles. . This can be influenced by factors that are less effective promotions, the price is more expensive than the price offered by competitors, quality products that are still many shortcomings and also after-sales service which failed to give satisfaction to customers is an important factor that must be considered by the manufacturer Honda. This study uses multiple regression analysis with SPSS version 17.0. To get good estimation and interpretation of this study, the samples determined by 80 respondents. The sampling technique used in this research is by using purposive sampling. So the sample used is 80 students of the Faculty of Economics, University of Diponegoro in Semarang who had purchased Honda motorcycles produced over the year 2008 and is still produced. The research proves that the three independent variables are price, product quality and after sales service has a positive and significant influence on the dependent variable is the Honda motorcycle purchase decision. While one independent variable is the promotion does not have a significant effect for the respondent in determining the decision to buy Honda motorcycle. The test results of multiple regression showed that all independent variables (promotion, product quality, price and after-sales service) positive effect on purchasing decisions. The biggest positive influence on purchase decisions of Honda motorcycles in the Faculty of Economics, University of Diponegoro in Semarang is on a variable after-sales service with a coefficient 0.300, followed by variable rates with a coefficient of 0.294, then the variable quality of the product with a coefficient of 0.263, while the most influential variable low promotion variable with coefficient of 0.028

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ANALISIS PENGARUH KUALITAS LAYANAN KELUHAN TERHADAP KEPUASAN KONSUMEN DI BIDANG JASA TELEKOMUNIKASI SELULER

ANALISIS PENGARUH KUALITAS LAYANAN KELUHAN TERHADAP KEPUASAN KONSUMEN DI BIDANG JASA TELEKOMUNIKASI SELULER

ANALISIS PENGARUH KUALITAS LAYANAN KELUHAN TERHADAP KEPUASAN KONSUMEN DI BIDANG JASA TELEKOMUNIKASI SELULER

 The aims of this research is to determine the effects of service quality, customer satisfaction IM3 Indosat mobile telecommunications in Bandar Lampung . The data of this research is collected from 100 customer who use more or less 1 year Indosat IM3 . The sampling technique of this research is non probability sampling with the method of purposive sampling. The analysis techniques used in the research are validity test, reliability test, classic assumptions test, multiple linear regression analysis and hypothesis test including the t test, F test, and coefficient of determination (R2). The result of analysis using multiple linear regression can be seen that the service quality variable has positive effect on customer satisfaction Indosat IM3. Second, consumers value a positive influence on customer satisfaction Indosat IM3. The result of analysis using t test can be seen that service quality, customer satisfaction have positive effect and significant toward the customer satisfaction Indosat IM3 . The result of analysis using coefficient of determination is known that 55,9% , can be explained by variable reliability, responsiveness, assurance, empathy while 44,1% explained by others variable that excluded in this research

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN TERHADAP PENGGUNA JASA TRANSPORTASI

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN TERHADAP PENGGUNA JASA TRANSPORTASI

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN TERHADAP PENGGUNA JASA TRANSPORTASI

 This study aims to determine how quality of service, price perception, and brand image of the purchase consumer satisfaction to transport service users of TransJogja Bus in Yogyakarta city. And this research also aims to analyze the most dominant factors that influence on purchase consumer satisfaction to transport service users of TransJogja Bus in Yogyakarta city. This research was conducted with questionnaire method to 100 respondents service users of Transjogja Bus obtained using the technique non-probability sampling with approximations accidental sampling and population that used in this study is consumer who ever use transjogja bus. Analytical methods used were quantitative analysis of multiple regression analysis. This analysis includes : validity and reliability, the classic assumption test, multiple regression analysis, hypothesis testing by t tes and F test, and analysis of determination coefficient (R2). From tihs analysis of the regression equation was obtained as follows, Y = 0,407 X1 + 0,267 X2 + 0,235 X3 The quality of service variable have the most impact on purchasing consumer satisfaction for 0,407, then followed by price perception variable equals 0,267, and the most recent low is brand image variable equals 0,235. Hypothesis testing used t test to showing that the three variables are quality of service (X1), price perception (X2), and brand image (X3), which studied positively and significantly affect the dependent variable is consumer satisfaction (Y). Then the f test can be seen that the variable of quality of service, price perception and brand image eligible to test the dependent purchasing consumer satisfaction. Adjusted R square show that 72,3% of consumer satisfaction variation can be explained by the three independent variables in multiple regression equations. While the rest of 27,7% was explained by other variable outside of the three variables used in this study.

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Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Konsumen Minuman

Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Konsumen Minuman

Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Konsumen Minuman

This research background by the emergence of competition between brands of the old with the emergence of new brands. Specifically, this study attempts to maintain Pocari Sweat market leader. The research problem is "how to leverage brand equity on consumer purchasing decisions isotonic drink Pocari Sweat brand? '. This study specifically to examine the elements of brand equity consists of brand awareness, brand associations and perceived quality. The purpose of this study was to analyze the influence of the four elements of brand equity is the Consumer purchasing decisions on products isotoni brand Pocari Sweat drinks. After a literature review and preparation of hypotheses, data were collected through questionnaire method on the 100 respondents who had conducted a purchase decision on the product brand Pocari Sweat. While the population of respondents is presented in this study were students of the Faculty of Economics and Business, University of Diponegoro. While sampling studies using accidental sampling technique. Then the analysis of data obtained using quantitative and qualitative analysis. The data that meet the test validity, test reliability and test classical assumption is processed to produce a regression equation as follows: Y = 0.279 X1 + 0,330 X2 + 0,252 X3 Where the buying decision variable (Y), Brand Awareness (X1), Brand Association (X2) and Perceived Quality (X3). Testing the hypothesis using the F test showed that the four independent variables studied together proved a significant effect on the dependent variable. Then through the t-test can be seen that brand awareness, brand associations and perceived quality. shown to significantly influence the purchasing decisions partially. Figures Adjusted R Square of 0.512 indicates that 51,2 percent of purchase decisions variation can be explained by the four independent variables in the regression equation. The remaining 48,8 percent described other variables outside the four variables used in this study.

 consumer purchasing decisions, brand awareness, brand associations, perceived quality

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AMANAH SEBAGAI KONSEP PENGENDALIAN INTERNAL PADA PELAPORAN KEUANGAN MASJID

AMANAH SEBAGAI KONSEP PENGENDALIAN INTERNAL PADA PELAPORAN KEUANGAN MASJID

AMANAH SEBAGAI KONSEP PENGENDALIAN INTERNAL PADA PELAPORAN KEUANGAN MASJID

 This study aims to analyze the trust manager of the mosque in managing funds associated with the financial reporting environment in particular mosque mosque in the University of Diponegoro , test and analyze managers to manage funds , especially in the area of Diponegoro University Mosque , test and analyze the application of internal controls that have been made manager mosque mosque in managing funds especially in the area of Diponegoro University , as well as to understand the application of internal control that has been done in the mosque authorities to manage the funds and determine barriers to the implementation of internal control and how to overcome these obstacles . This study used qualitative methods with case study approach . Attitude of mandate as the concept of internal controls in the financial reporting process mosque analyzed with case study approach . The results of this study show that the mandate is an attitude that is very important to the concept of internal control in this study , especially in the financial reporting process mosque . This occurs because the mandate as a form of responsibility to God , so with an attitude of trust can reduce fraud action misappropriation of funds of the mosque

 mandate, internal control, financial reporting mosque

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ANALISIS PENYERAPAN TENAGA KERJA LANJUT USIA

ANALISIS PENYERAPAN TENAGA KERJA LANJUT USIA

ANALISIS PENYERAPAN TENAGA KERJA LANJUT USIA

 One of the indicators of developmentgoal isthe increasinglife expectancyof the population.Increasedlife expectancy hasimplications for theelderly peopleincrease, so that the phenomenon ofageingpopulationwhich in the regionorcountryis a averageoldage. Projectedpopulationconductedbythe Central Statistics Agency(BPS)showsthatin 2035the province ofCentralJavawillform acomposition with the most number ofoldage populationin Indonesia. The phenomenon ofagingpopulationinCentral Java is thechallengeof developmenttomakethe elderlyascapitaldevelopmentby providingemployment opportunitiesforthehealthyandactive elder people,so that it canbe absorbedinto theeconomy. This studyaims toanalyze the effectof economicgrowth, the minimumwagedistricts/cities(UMK)and thepopulation ofthe elderlyas well ascomparisons of elderly employmentbetween regionsin35districts/citiesinCentral Java Province in2008-2012. The data usedinthisresearchissecondary dataobtainedfromthe Central Statistics Agency(BPS).The analysis model which is adopted isdata panel with theapproach of Fixed EffectModel(FEM) using time series datafor fiveyears(2008-2012) and across sectionof 35districts/citiesinCentralJava Province. The resultsofthis studyshowedthat thevariablesof economicandpopulationgrowthof the elderly populationarea significantpositive effecton employmentof elderlyinCentralJava. While theminimumwagevariabledistricts/cities(UMK) has no significant effecton employmentof

olderworkers, elderlyemployment, fixed effect method

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ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN DENGAN SISTEM PRE ORDER SECARA ONLINE

ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN DENGAN SISTEM PRE ORDER SECARA ONLINE

ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN DENGAN SISTEM PRE ORDER SECARA ONLINE

This research is caused by why consumer want to buy products with a system of pre order online. Even though this system has some risk such as deception by the seller, length of time the goods arrive and else. The aim of this research is to analyze the influence of price, attractiveness post message, trust, reputation and buying interest towards purchase decisions with a system pre order online in online shop Chopper Jersey. The Population used in this research are the consumers of online shop Chopper Jersey. 200 respondents that taken as sample using non probability sampling technique with purposive sampling approach. The analysis technique used in this research is structural equation models with 16.0 Amos program. The results of this research indicate that the price have positive impact on buying interest. Attractiveness of the posting messages impacting positively on buying interest. Trust have positive impact on buying interest. Reputation have positive impact on buying interest and buying interest have positive impact on purchasing decisions online

attractiveness post message, trust, buying interest , purchasing decisions online

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ANALISIS LAMA MENCARI KERJA BAGI TENAGA KERJA TERDIDIK

ANALISIS LAMA MENCARI KERJA BAGI TENAGA KERJA TERDIDIK

ANALISIS LAMA MENCARI KERJA BAGI TENAGA KERJA TERDIDIK


The problem of unemployment has become a constraint for each country at this time. The rapid growth of the labor force can not be followed by employment opportunities, bring about the increase of unemployement every year. Interestingly, in this case there are educated unemployment, especially graduates of higher education whose numbers continue to rise because it is not directly absorbed by job field. This study aims to analyze job seeking time for educated unemployment in the Pedurungan district, the city of Semarang. Independent variables are used the desired wages, education, age, sex, and type of high school. The analysis tools include multiple regression analysis, F test, t test, and different test t-test. Based on research output, there is one variable that otherwise not significant, the gender variable. Determination coefficient is 0,209 it means that 20,9 percent job seeking time can be explained by desired wages, education, age, and sex. The result of different test variable types of senior high school is significant with significance level about 0.033 or less than 0.05.

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ANALISIS PENGARUH BUDAYA ORGANISASI, DISIPLIN KERJA SERTA SEMANGAT KERJA TERHADAP KINERJA PEGAWAI

ANALISIS PENGARUH BUDAYA ORGANISASI, DISIPLIN KERJA SERTA SEMANGAT KERJA TERHADAP KINERJA PEGAWAI

Rise and fall of an employee's performance is due to the unfavorable organizational culture, employees who lack discipline in carrying out the work, the absentee rate is always rising and declining morale. These conditions resulted in the education department is difficult to develop. The purpose of this study is to prove and analyze the influence of organizational culture, work discipline, morale and performance of staff education department Sragen. This study uses independent variables are organizational culture, work discipline and morale, as well as the dependent variable is the performance of employees. Poulasi used are employees of the education department Subag Sragen general, financial Subag, Subag PEP, Dikmen, and PNF Orseni. The sampling technique was conducted using convenience sampling, the sampling is done by members of the population, namely the ease of just 52 employees. Data analysis methods used are quantitative analyzes include test validity, reliability, classic assumption test, multiple linear regression analysis, hipotesiz test, t test, F test and coefficient of determination (R2). The data analysis technique used is multiple linear regersi analysis which serves to prove the research hypothesis. The data that have met the test of validity, reliability testing, and the classical assumption processed to produce a regression equation as follows: Y = 0.423 X1 + 0.322 X2 + 0.267 X3 Based upon a multiple linear regression analysis, the results showed that the culture of the organization, work discipline, and morale positive and significant impact on employee performance. Link

PENGARUH PROFITABILITAS, UKURAN PERUSAHAAN, FINANCIAL LEVERAGE, KUALITAS AUDIT, DAN DIVIDEND PAYOUT RATIO TERHADAP PERATAAN LABA

PENGARUH PROFITABILITAS, UKURAN PERUSAHAAN, FINANCIAL LEVERAGE, KUALITAS AUDIT, DAN DIVIDEND PAYOUT RATIO TERHADAP PERATAAN LABA

PENGARUH PROFITABILITAS, UKURAN PERUSAHAAN, FINANCIAL LEVERAGE, KUALITAS AUDIT, DAN DIVIDEND PAYOUT RATIO TERHADAP PERATAAN LABA

 This study aims to analize the effect of profitability, company size, financial leverage, auditor quality and dividend payout ratio toward income smoothing among listed manufacture companies at Indonesian Stock Exchange. The factors being examined are profitability, company size, financial leverage, auditor quality, and dividend payout ratio. Index Eckel is used to determine the income smoothing practice. The study is using12 manufacture companies that listed in Indonesia Stock Exchange, within a period between 2006-2009. The examination of hypothesis method using multivariate regretion to examine the influence of profitability, company size, financial leverage, auditor quality and dividend payout ratio toward income smoothing. The result of this study indicate that profitability, financial leverage and auditor quality don’t have significant effect to income smoothing. Whereas company size and dividend payout ratio have significant effect to income smoothing. link here

ANALISIS FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN TERHADAP PERUSAHAAN JASA BUS

ANALISIS FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN TERHADAP PERUSAHAAN JASA BUS

The research is motivated by the increasing number of modes of public transport, especially bus routes serving routes Solo - Semarang making competition among service providers and the increasingly tighter bus provides a variety of options for consumers. While the selected object in this study is the bus that included one Rajawali bus routes serving Solo - Semarang. The purpose of this study was to analyze the factors that influence consumer loyalty to the Rajawali bus service company. Many factors can affect consumer loyalty including price fairness, quality of service and customer satisfaction. After a literature review and preparation of hypotheses, data were collected through quantitative methods with techniques questionnaires to 120 respondents who are customers / passengers of the bus Rajawali. The method of analysis used is the Structural Equation Modeling (SEM). This study used purposive sampling techniques for sampling where they've never been on a bus Rajawali all the more than two times as well as all of the respondents have a profession / occupation as a student. From the processing of the data is obtained five hypotheses. Meanwhile, in the questionnaire also contained open-ended questions that can be useful to know the information or reasons of consumer. The results showed that of the price fairness effect on customer satisfaction, service quality affects customer satisfaction, price fairness has no effect on customer loyalty, service quality does not affect customer loyalty, and the last is the effect of customer satisfaction to customer loyalty

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PENGARUH PRAKTEK KNOWLEDGE MANAGEMENT TERHADAP KINERJA ORGANISASI (Studi Empiris pada Satuan Kerja Perangkat Daerah Kota)

PENGARUH PRAKTEK KNOWLEDGE MANAGEMENT TERHADAP KINERJA ORGANISASI (Studi Empiris pada Satuan Kerja Perangkat Daerah Kota)

PENGARUH PRAKTEK KNOWLEDGE MANAGEMENT TERHADAP KINERJA ORGANISASI (Studi Empiris pada Satuan Kerja Perangkat Daerah Kota

 The purpose of the research is to provide empirical evidence about knowledge management practices such as leadership support, employee training and learning opportunities, knowledge sharing process, information and communication technologies infrastructure, incentives, transfer or job rotation program, ICT know-how and skills, knowledge sharing technologies, that affect organizational performance. The statistic method that used to test the hypotheses is multiple regression analysis. The population of this research the regional work units (SKPD) Salatiga consisting of 32 orgaizations. The sample used by 97 respondents were selected by purposive sampling. Goal setting theory used to explain the influence between variables. Furthermore, variables were measured using Likert scale 1-5. The results of this research show that only leadership support, ICT infrastructure, and knowledge sharing technologies have significant positive effect on organizational performance. In addition, employee training and learning opportunities, knowledge sharing, incentives, ICT know-how and skills, as well as mutations or job rotation program do not affect on organizational performance.

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ANALISIS KREDIT BERMASALAH TERHADAP PROFITABILITAS : Studi Kasus pada PT. Bank Tabungan Negara (Persero) Tbk. Jakarta Periode 2007-2011

ANALISIS KREDIT BERMASALAH TERHADAP PROFITABILITAS : Studi Kasus pada PT. Bank Tabungan Negara (Persero) Tbk. Jakarta Periode 2007-2011

ANALISIS KREDIT BERMASALAH TERHADAP PROFITABILITAS : Studi Kasus pada PT. Bank Tabungan Negara (Persero) Tbk. Jakarta Periode 2007-2011 

Abstract

Penelitian ini bertujuan untuk 1) mengetahui gambaran kredit bermasalah pada Bank Tabungan Negara. 2) mengetahui gambaran profitabilitas pada Bank Tabungan Negara. 3) mengetahui besarnya pengaruh kredit bermasalah terhadap profitabilitas Bank Tabungan Negara. Objek dalam penelitian ini adalah laporan keuangan PT Bank Tabungan Negara periode 2007-2011. Jenis penelitian yang digunakan adalah deskriptif dan verifikatif, metode yang digunakan adalah kuantitatif dengan jenis penelitian penelitian time series design. 

Hasil penelitian menunjukan variabel kredit bermasalah pengaruhnya sedang terhadap tingkat profitabilitas dan besarnya pengaruh terhadap profitabilitas adalah sebesar 29,2%, sedangkan sisanya 70,8%, dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Walaupun pengaruhnya sedang namun terbukti kredit bermasalah tetap berpengaruh negatif terhadap tingkat profitabilitas, artinya apabila kredit bermasalah meningkat maka tingkat profitabilitas akan menurun. 

Begitu pula sebaliknya apabila kredit bermasalah menurun maka profitabilitas akan meningkat. Oleh karena itu penulis menyarankan agar perusahaan juga memperhatikan kondisi kolektabilitas penyaluran kredit yang dilakukan agar perolehan laba perusahaan dapat ditingkatkan sehingga berpengaruh baik terhadap profitabilitas Bank Tabungan Negara. Kata Kunci : Kredit Bermasalah, Profitabilitas 

Abstract This research reviews the phenomenon of the decrease of profitability on PT. Bank Tabungan Negara Persero (Tbk). There are some factors which could influence the decrease of profitability. One of the decreases is the poor lending of PT. Bank Tabungan Negara Persero (Tbk) signed by the increase of non performing loan (NPL). This research purposes to 1) recognize the illustration of non performing loan on PT. Bank Tabungan Negara. 2) recognize the illustration of profitability on PT. Bank Tabungan Negara. 3) recognize the magnitude of the influence of non performing loan againts profitability on PT. Bank Tabungan Negara. The focus on this research is the financial report of PT. Bank Tabungan Negara periods 2007-20011.The kind of research used is descriptive and verifikatif, the method used is quantitative with the kind of research is time series design. The result showed that the influence of the variable of non performing loan is medium againts the level of profitability and the magnitude of the influence of profitability is 29,2% while the rest is 70,8% which is influenced by the other factors. Although, the influence is medium but it prove the non performing loan has negative effects against the level of profitability, it means if the non performing loan increase, the level of profitability will decrease. Otherwise if the non performing loan decrease, the level of profitability will increase. Therefore, the authors suggest that companies also consider the condition of collectability of lending that undertaken in order the company profits could be increased therefore it could have good effect against profitability of PT. Bank Tabungan Negara. Keywords: Non performing loans, Profitability

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